There was a time when the use of the words, “Yoga” and “business,” in the same sentence, would have been considered “shameful.” However, when you have a Yoga studio, pay for a lease, advertising, insurance, utilities, and more – you know this is serious business. Whether you own a Yoga studio, or are an independent contractor, your money is “on the line,” and possibly your life savings.

Many Yoga teachers, and directors, often ask me the following questions: What is my most effective way to advertise? Who should handle the marketing? What can I do about student retention? Why does a Yoga teacher need a sales letter or business plan?

As the popularity of Yoga grows, more Yoga teachers are looking for professional advice to “stream line,” market effectively, and make their Yoga businesses “recession proof.” For some Yoga teachers, Yoga has evolved from a sideline hobby to a fulltime Yoga business. Yoga students will not be happy to train and learn with you “in a closet.”

As a Yoga teacher, your economic survival is at stake. With a fulltime business, of any kind, a surprising amount of overhead will follow. When you own a Yoga studio, you have to “wear many hats.” If you are already an established Yoga teacher, you went into teaching Yoga to share the gift and practice your own solo routine more often.

Many of the most successful Yoga studios, ashrams, and wellness centers, get “insider” business and marketing advice. The surprising fact is that Yoga business coaching doesn’t have to cost as much as you think. Yoga business coaching can be handled on a “per session” basis. Many Yoga businesses save, and learn, far more than the session costs.

If this is not the case, it is time to find a different Yoga business coach or consulting service. The objective of Yoga business coaching is to help the Yoga business owner become self sufficient. Therefore, consulting is not for dependence, but to teach the typical Yoga studio owner how to fill the gaps and address priorities within a particular Yoga business.

What type of Yoga studio should seek business advice? Most Yoga businesses, of any size, can use help with a particular issue. Established Yoga studios, and Yoga teachers, usually know where they need help, but still need practical solutions. Also, established Yoga studio owners may want to “recession proof” their business or increase their market share right now.

Is this type of service geared toward new Yoga studios, as well? After years of Yoga training, and thousands of dollars, many new Yoga teachers need to recover the money they have invested in their new career as soon as possible. Yoga business consulting services will help any new Yoga studio get to the next level and put the learning curve behind.

Are Yoga business consulting and technical support services given by phone or Email? Actually, I use a combination of both methods. After a Yoga business coaching session by phone, there is a “homework assignment” for my client. Sometimes, this assignment will save my client thousands of dollars or create unforeseen revenue streams.

Sales letters, marketing campaigns, and website development can be handled by your Yoga business coach, but it is far less expensive if you learn how to take control of your own marketing campaign. Again, the objective is to have a client who becomes totally self sufficient.

However, complete marketing campaigns for Yoga studios are never refused by any responsible business coach. In any economy, coaching programs for marketing and business will save you thousands of dollars, and teach you skills that will last you a lifetime. At this point, it will be much easier for you to help your own Yoga students and clients.

© Copyright 2006 – Paul Jerard / Aura Publications

Paul Jerard is a co-owner and the director of Yoga teacher training at: Aura Wellness Center, in North Providence, RI. He has been a certified Master Yoga teacher since 1995. He is a master instructor of martial arts, with multiple Black Belts, four martial arts teaching credentials, and was recently inducted into the USA Martial Arts Hall of Fame. He teaches Yoga, martial arts, and fitness to children, adults, and seniors in the greater Providence area. Recently he wrote: Is Running a Yoga Business Right for You? For Yoga students, who may be considering a new career as a Yoga teacher. http://www.yoga-teacher-training.org/index.html

Tags: yoga teacher, North Providence, student retention, yoga teachers, wellness centers, professional advice, Hospitality Recreation, business coaching, session basis, consulting service, business coach, business owner, independent contractor, yoga student, Many Yoga, Paul Jerard, business consulting services, yoga studio, recession proof, yoga students, Rhode Island, stream line, Aura Wellness Center, Business Finance, responsible business coach, yoga studios, serious business, economic survival

It’s easy to understand why John Friend highly recommends the book Yoga Body: The Origins of Modern Posture Yoga “for all sincere students of yoga.” Because, Mark Singleton’s thesis is a well researched expose of how modern hatha yoga, or “posture practice,” as he terms it, has changed within and after the practice left India.

But the book is mainly about how yoga transformed in India itself in the last 150 years. How yoga’s main, modern proponents-T. Krishnamacharya and his students, K. Patttabhi Jois and B. K. S. Iyengar-mixed their homegrown hatha yoga practices with European gymnastics.

This was how many Indian yogis coped with modernity: Rather than remaining in the caves of the Himalayas, they moved to the city and embraced the oncoming European cultural trends. They especially embraced its more “esoteric forms of gymnastics,” including the influential Swedish techniques of Ling (1766-1839).

Singleton uses the word yoga as a homonym to explain the main goal of his thesis. That is, he emphasizes that the word yoga has multiple meanings, depending on who uses the term.

This emphasis is in itself a worthy enterprise for students of everything yoga; to comprehend and accept that your yoga may not be the same kind of yoga as my yoga. Simply, that there are many paths of yoga.

In that regard, John Friend is absolutely right: this is by far the most comprehensive study of the culture and history of the influential yoga lineage that runs from T. Krishnamacharya’s humid and hot palace studio in Mysore to Bikram’s artificially heated studio in Hollywood.

Singleton’s study on “postural yoga” makes up the bulk of the book. But he also devotes some pages to outline the history of “traditional” yoga, from Patanjali to the Shaiva Tantrics who, based on much earlier yoga traditions, compiled the hatha yoga tradition in the middle ages and penned the famous yoga text books the Hatha Yoga Pradipika and the Geranda Samhita.

It is while doing these examinations that Singleton gets into water much hotter than a Bikram sweat. Thus I hesitate in giving Singleton a straight A for his otherwise excellent dissertation.

Singleton claims his project is solely the study of modern posture yoga. If he had stuck to that project alone, his book would have been great and received only accolades. But unfortunately, he commits the same blunder so many modern hatha yogis do.

All yoga styles are fine, these hatha yogis say. All homonyms are equally good and valid, they claim. Except that homonym, which the cultural relativist hatha yogis perceive as an arrogant version of yoga. Why? Because its adherents, the traditionalists, claim it is a deeper, more spiritual and traditional from of yoga.

This kind of ranking, thinks Singleton, is counterproductive and a waste of time.

Georg Feuerstein disagrees. Undoubtedly the most prolific and well-respected yoga scholar outside India today, he is one of those traditionalists who holds yoga to be an integral practice-a body, mind, spirit practice. So how does Feuerstein’s integral yoga homonym differ from the non-integral modern posture yoga homonym presented to us by Singleton?

Simply put, Feuerstein’s remarkable writings on yoga have focused on the holistic practice of yoga. On the whole shebang of practices that traditional yoga developed over the past 5000 plus years: asanas, pranayama (breathing exercises), chakra (subtle energy centers), kundalini (spiritual energy), bandhas (advanced body locks), mantras, mudras (hand gestures), etc.

Hence, while posture yoga primarily focuses on the physical body, on doing postures, integral yoga includes both the physical and the subtle body and involves a whole plethora of physical, mental and spiritual practices hardly ever practiced in any of today’s modern yoga studios.

I would not have bothered to bring all this up had it not been for the fact that Singleton mentioned Feuerstein in a critical light in his book’s “Concluding Reflections.” In other words, it is strategically important for Singleton to critique Feuerstein’s interpretation of yoga, a form of yoga which happens to pretty much coincide with my own.

Singleton writes: “For some, such as best-selling yoga scholar Georg Feuerstein, the modern fascination with postural yoga can only be a perversion of the authentic yoga of tradition.” Then Singleton quotes Feuerstein, who writes that when yoga reached Western shores it “was gradually stripped of its spiritual orientation and remodeled into fitness training.”

Singleton then correctly points out that yoga had already started this fitness change in India. He also correctly points out that fitness yoga is not apposed to any “spiritual” enterprise of yoga. But that is not exactly Feuerstein’s point: he simply points out how the physical exercise part of modern yoga lacks a deep “spiritual orientation.” And that is a crucial difference.

Then Singleton exclaims that Feuerstein’s assertions misses the “deeply spiritual orientation of some modern bodybuilding and women’s fitness training in the harmonial gymnastics tradition.”

While I think I am quite clear about what Feuerstein means by “deeply spiritual,” I am still not sure what Singleton means by it from just reading Yoga Body. And that makes an intelligent comparison difficult. Hence why did Singleton bring this up in his concluding arguments in a book devoted to physical postures? Surely to make a point.

Since he did make a point about it, I would like to respond.

According to Feuerstein, the goal of yoga is enlightenment (Samadhi), not physical fitness, not even spiritual physical fitness. Not a better, slimmer physique, but a better chance at spiritual liberation.

For him, yoga is primarily a spiritual practice involving deep postures, deep study and deep meditation. Even though postures are an integral part of traditional yoga, enlightenment is possible even without the practice of posture yoga, indisputably proven by such sages as Ananda Mai Ma, Ramana Maharishi, Nisargadatta Maharaj, and others.

The broader question about the goal of yoga, from the point of view of traditional yoga is this: is it possible to attain enlightenment through the practice of fitness yoga alone? The answer: Not very easy. Not even likely. Not even by practicing the kind of fitness yoga Singleton claims is “spiritual.”

According to integral yoga, the body is the first and outer layer of the mind. Enlightenment, however, takes place in and beyond the fifth and innermost layer of the subtle body, or kosa, not in the physical body. Hence, from this particular perspective of yoga, fitness yoga has certain limits, simply because it cannot alone deliver the desired results.

Similarily, Feuerstein and all us other traditionalists (oh, those darn labels!) are simply saying that if your goal is enlightenment, then fitness yoga probably won’t do the trick. You can stand on your head and do power yoga from dawn to midnight, but you still won’t be enlightened.

Hence, they designed sitting yoga postures (padmasana, siddhasana, viirasana, etc) for such particular purposes. Indeed, they spent more time sitting still in meditation over moving about doing postures, as it was the sitting practices which induced the desired trance states of enlightenment, or Samadhi.

In other words, you can be enlightened without ever practicing the varied hatha postures, but you probably won’t get enlightened by just practicing these postures alone, no matter how “spiritual” those postures are.

These are the kinds of layered insights and perspectives I sorely missed while reading Yoga Body. Hence his criticism of Feuerstein seems rather shallow and kneejerk.

Singleton’s sole focus on describing the physical practice and history of modern yoga is comprehensive, probably quite accurate, and rather impressive, but his insistence that there are “deeply spiritual” aspects of modern gymnastics and posture yoga misses an important point about yoga. Namely, that our bodies are only as spiritual as we are, from that space in our hearts, deep within and beyond the body.

Yoga Body thus misses a crucial point many of us have the right to claim, and without having to be criticized for being arrogant or mean-minded: that yoga is primarily a holistic practice, in which the physical body is seen as the first layer of a series of ascending and all-embracing layers of being-from body to mind to spirit. And that ultimately, even the body is the dwelling place of Spirit. In sum, the body is the sacred temple of Spirit.

And where does this yoga perspective hail from? According to Feuerstein, “It underlies the entire Tantric tradition, notably the schools of hatha yoga, which are an offshoot of Tantrism.”

In Tantra it is clearly understood that the human being is a three-tiered being-physical, mental and spiritual. Hence, the Tantrics very skillfully and carefully developed practices for all three levels of being.

From this ancient perspective, it is very gratifying to see how the more spiritual, all-embracing tantric and yogic practices such as hatha yoga, mantra meditation, breathing exercises, ayurveda, kirtan, and scriptural study are increasingly becoming integral features of many modern yoga studios.

So, to answer the question in the title of this article. Can we have both a limber physique and a sacred spirit while practicing yoga? Yes, of course we can. Yoga is not either/or. Yoga is yes/and. The more holistic our yoga practice becomes-that is, the more spiritual practice is added to our posture practice-the more these two seemingly opposite poles-the body and the spirit-will blend and unify. Unity was, after all, the goal of ancient Tantra.

Perhaps soon someone will write a book about this new, ever-growing homonym of global yoga? Mark Singleton’s Yoga Body is not such a book. But a book about this, shall we call it, neo-traditional, or holistic form of yoga would certainly be an interesting cultural exploration.

Yoga Body: The Origins of Modern Posture Practice, Mark Singleton, Oxford University Press, New York, 2010

This article was written by Ramesh Bjonnes, who has been practicing and researching tantric yoga and meditation for the past thirty years. He is now the marketing director at the Prama Institute just outside of Asheville, NC. http://pramainstitute.org/

Tags: Georg Feuerstein, John Friend, New York, Ramesh Bjonnes, Prama Institute, subtle energy centers, Hospitality Recreation, K. Patttabhi Jois, Mark Singleton, word yoga, yoga style, director the marketing, yoga styles, hatha yoga, Mai Ma, Oxford University Press, yoga practices, yoga studio, Oxford University, yoga studios, spiritual energy, yoga postures

Yoga mats that properly support your body are essential for your enjoyment and success with yoga asanas (postures).  Yoga mats prevent and decrease injuries that can be caused by slippery surfaces.   Yoga mats are used by anyone practicing yoga to help them create a barrier between themselves and the floor.   Yoga mats can be purchased for as little as $20 and many studios and yoga classes will let you store your mat with them if you are a regular. Some will even offer you a free mat to use during your sessions. Research has not confirmed the link between unclean  yoga mats and fungal, bacterial and viral infections, plantar warts and staph infections.

Yoga mats have 4 requirements:

1.) they need to be safe,

2.) durable,

3.) comfortable, and

4.) environmental friendly. 

Good Yoga mats will help you improve your balance and coordination and give you better stability and traction. If you are  looking for a natural, eco-friendly alternative to sticky  synthetic yoga mats which may be full of chemicals, then  consider an organic hemp, bamboo, or cotton variety of yoga mat.

Custom Yoga Mat

Mats come in a variety of custom colors and sizes, with the standard size of 24″ x 68″. There are also 100% hemp yoga and meditation mats made from certified organic European hemp: processed without chemicals for true purity and environmental sustainability.  You’ll love an organic hemp yoga or meditation mat if you’re looking for something natural, organic, and soft during your yoga session so that you forget about your worries of synthetic or dusty carpets (many yoga studios have carpeted or synthetic and dusty flooring).  Rolled up, the yoga mat makes a great pillow and also a lower back support.  We’ve found that mats are also good for the second (mat to lie on) and third (folded up for knee support) of the Five Tibetan Rejuvenation Rites since bare floors can be very hard on your knees.

Yoga Mat Products

There are half a dozen type of yoga-mat wipes available, and new products like hand and foot mitts will protect yoga mat borrowers.  Though, you should keep in mind that it has not been proven that you can ‘catch’ a virus, fungus or other bacteria from another person’s yoga mat, you will still probably want to purchase your own, as it will become personal to you, and you will be able to maintain it and know that it is your very own.

Meditation Mats

A hand-woven yoga mat is best if you want to do gentle yoga, meditation or relaxation. A comfortable bamboo meditation bench with rounded leg bottoms is also suitable for long meditations.  For complete yoga that includes exercises, meditation, breathing (pranayama) and relaxation, sticky mats should not be used. For a sitting meditation, you may want to fold the mat two or three times so that you have a thicker cushion under you while you sit.   Rolled up, the hemp yoga and meditation mats make a great pillow and lower back support too.

Cotton Yoga Mats

Yoga mats are made of cotton, jute, rubber, rug and synthetic materials.  A 100% cotton yoga mat rug for your practice may be best if you have allergic reactions to other materials, or just wish a softer, more cushier mat.  An all natural zabuton mat is handmade from chemical- free green cotton. A long lasting filler for pillows is organic buckwheat hulls as it conforms to your body’s shape and is usually wrapped in a organic cotton twill shell with a hidden zipper carry handle.

Natural Yoga Mats

The original eco yoga mat is  made with all-natural rubber and jute fiber and is excellent for any consistent practice of yoga. Its rubber underside grips  the floor and the jute fabric/rubber mix on top offers superb traction and a highly durable, tactile and pleasantly natural surface to practice on.

Eco Yoga Mats

Selecting an eco yoga mat is a perfect choice as you pose your way to enlightenment and inner peace in your yoga practice.  Even a carpet can potentially become slippery and cause  an injury, especially in a more complicated pose.  After extensive research, I believe that the ecoYoga mat is currently the greenest  option available for those who wish to practice on a sticky mat.  Better still, you may want to show a little eco enlightenment at your next yoga class with a PVC-free mat.  In the past, we’ve given you a few  options regarding eco-sensitive yoga mats: the Harmony Rubber Yoga Mat, and Eco Mats by Eco Yoga.

Green Yoga Mats

Greenpeace wants all PVC production to cease, because it releases dioxins into  the environment.   An all natural zabuton mat is handmade from chemical-free green cotton.

Organic Yoga Mats

Organic hemp yoga, meditation mats are eco-friendly, all-natural and sustainably made. What better way to be there than starting  with synthetic-free, plastic-free, chemical-free,  and toxin-free organic hemp mat on which  to perform your asana’s. When purchasing new yoga clothes or yoga  products, you should consider shopping at a organic clothing store, fair  trade business,recycle shop, etc.

Colors

Most retailers offer a wide variety of colors and designs.  You should be able to find any color that you like in a yoga mat, I’ve seen them in everything from bright red to purple to deep aqua to the natural colors of organic cotton and bamboo.

Yoga Mat Essentials

Yoga mats can be purchased for as little as $20, and many studios let you store your mat with them.   Yoga mats are handy, safe and comfortable for yoga practice.  The standard size of 24″ x 68.  Yoga mats provide ideal base  for  practicing yoga safely and comfortably.  There are some yoga mats that are not made of PVC, which is considered to be the most toxic of all plastics, and is found in more than 90% of today’s sticky mats. Alternative materials such as hemp, cotton, bamboo and other materials can be used instead of PVC when you are looking for a more organic or chemical-free experience, or simply to prevent allergic reactions.

Brett Simpson has practiced yoga for many years. For more useful articles, videos and a free eBook: Easing Your Stress With Yoga, visit his ~Dream Yoga~ website.

~Dream Yoga~
Your Yoga Resource
http://www.dreampublishers.com/healing/yoga/

Tags: chemical-free experience, yoga practice, environmental sustainability, postures yoga, cotton variety, yoga classes, yoga mat, yoga asanas, jute fabric/rubber mix, half a dozen, yoga studio, Hospitality Recreation, knee support, all-natural rubber, viral infections, yoga products, yoga mats, rubber underside, yoga class, yoga session, true purity, Many Yoga, slippery surfaces, custom colors, staph infections, Brett Simpson, yoga studios

Running and building up a yoga studio requires coordinating scheduling, marketing, accounting, class registration, class attendance, sales and credit card processing, inventory, payroll, staff management, documents, and so much more.

When you started teaching yoga, you wanted to teach yoga. Sure, you knew running a yoga studio or teaching classes involved administration, but perhaps running your yoga business is taking over your life.

Ask yourself:

How many software applications are you running to keep it all together? Are you using a fleet of spreadsheets?

The fact is there is some pretty cool software options available specifically designed for yoga studios that take care of all your yoga studio administration needs in a central, online location.

3 Fundamental Elements of A Great Yoga Studio Software Service:

Cloud computing capability (web-based software); and
Comprehensive, all-in-one yoga software that centralizes all your yoga studio administration operations.
Automation – the more the better. Typically this is easier with comprehensive, all-in-one software.

1. Cloud Computing Yoga Studio Management Software is Where It’s At

Cloud computing is web-based software. You simply log-in to your account and manage your entire yoga studio on the Web. Stop with the downloads, installations, networking, and upgrades that plague desk-top software applications. Seriously consider putting your entire yoga studio software management needs on the cloud.

2. Centralizing Your Yoga Studio Software

Integrating separate pieces of software is a never-ending headache. When one application is upgraded, it then doesn’t sync with other applications. What you get is a mish-mash of software that more often than not malfunctions. Instead of saving you time, you burn up time trying to get it all working together.

If you can, get yoga studio software that is comprehensive and meets all, or as much of your computing needs as possible.

3. Automation

The more you automate, the more time you save which lets you teach more or take more time off. The fact is, running a yoga studio is managing a large number of variables – students, staff, teachers, schedules, inventory, sales, etc. The goal is full classes and regular students. Automation helps you take care of the menial tasks so you can put your mind and time to activities you enjoy and that let you build your yoga business (and take a vacation).

Yoga Business Software Features to Look For

Not all yoga studios have the same needs. The remainder of this article sets out yoga studio software management features available. Go through them and see what it is you need.

1. Yoga Class Scheduling

Online class scheduling – this is an extremely customer-service friendly feature for your students. Consider the following functions you might want:

Wait-lists: let your students add their name to a waitlist. With software, save yourself the time of managing these lists. Let the software do the heaving lifting.
Student self check-in: spare your students standing in line waiting for you. Let your students scan their ID card and get to class. You also get time to set up and prepare for class.
Printable sign-in sheets: maybe you prefer physical sign-in sheets. Get software that offers a print option with sign-in templates. You can load the data later… or not.
Equipment and room rental scheduling: do you rent out rooms and/or equipment? Why not automate the process and make it easy for your yoga clientele to book your rooms and equipment themselves.
Recurring bookings: nothing builds a business like recurring customers. Make it easy for yoga students to book multiple classes and commit to your classes.
Class attendance statistics: You only know how your business is going if you can measure results. Software that produces easy-to-read reports on class attendance statistics gives you tools at your finger-tips to assess your money-making classes and classes that may not be worth having.

2. Scheduling Ease

Drag and drop functionality for booking is a real luxury. In fact, drag and drop anything is great. Make it easy for your clientele to book classes and appointments with you.
On the Cloud (web-based): Not only does cloud computing save you networking costs, upgrade hassles, and installation nightmares, but you can access your entire yoga business anywhere.
Multiple schedule views: daily, weekly, by name, service, gender and more. Birds-eye views of your schedule can be very handy when looking at the big picture.
Color coding scheduling: sure, you must memorize the colors, but in time the colors will speed up your viewing of your schedules.

3. Yoga Studio Enrollment Options

Perhaps you offer more than just yoga classes. If so, look for yoga studio management software that has the flexibility to schedule all types of events such as:

Courses: still a popular yoga class structure – a series of classes building on concepts.
Seminars / special events: do you ever have a speaker or teaching events? Make it easy for people to sign up and a breeze for you to manage the scheduling.

Plus software that enables:

Payment plan processing: yoga studios usually offer a variety of pricing packages. Make it easy to sell packages (without the hand-held calculator) by considering software that tabulates and accepts payment for yoga packages.
Payment status information: every business has some customers who owe money. Yoga studios are no exception (generally). See at-a-glance who owes you money (and how much).

4. Payment Processing

Credit card integration. Some yoga software includes credit card processing “on the cloud” sparing you the hardware to pay for and set up.
Link payments with services. This way you can produce financial statements any time to see the financial status of your business.
Membership cards (i.e. swipe cards for signing in) and ID tag capability: Lose the paper and look professional with swipe cards enabling self-check in and much faster client tracking.

5. Online Store for More Revenues

If you sell retail, why not create an online store? It’s simple to do with the right yoga studio software. There is software that includes e-commerce capabilities so that not only can you track your in-studio retail sales, but you can actually start selling off your website.

In fact, you could consider partnering with yoga and health products suppliers to provide you products to sell on your online store. You can carry inventory or enter drop-shipping arrangements. The sky is the limit.

Moreover, with e-commerce, you can sell gift cards, yoga class packages, event tickets, etc.

6. Yoga Gift Card Selling Option

Gift cards are BIG business. Why not sell your own gift cards? You’ll earn revenues and get more students in your yoga studio. Some yoga studio software has the capability to provide gift cards and program them with the software so that you can create them, sell them, and track usage. Other considerations when implementing gift cards for sale include:

Prepaid gift card options.
Able to track student account balances.
Loading gift cards with flexible amounts of money.
Selling your gift cards in your studio and online.

7. Email Marketing for Your Yoga Studio

E-mail marketing can give your yoga business a huge boost. If you get yoga studio software, see if you can find a product that integrates with e-mail marketing software. This way you can leverage your yoga studio software contact database with your e-mail marketing rather than having separate databases. Trust me – when you can centralize, it’s worth it.

Not only can you use e-mail marketing to get more students or encourage regular attendance, but you promote sales, encourage referrals, sell products and yoga packages, promote events, send out class reminders, and more.

When you centralize your yoga studio student database with e-mail marketing software, you can segment your students so that you send the most appropriate messages to each person.

For example, if a student signs up online for a class, you can automate reminder class messages. This way you improve your class attendance, and in a worst case scenario, if the student can’t attend, they’ll be reminded to remove their name off the schedule opening up a spot for the wait list.

Then your e-mail system will produce an e-mail to the wait list alerting them to the open spot. Imagine doing all this manually. Automation is key.

8. Yoga Studio Inventory Tracking

If you sell retail, tracking inventory digitally can save you a lot of time. However, you need software that tracks the stocking and sale of items. Moreover, if you get software that includes inventory tracking, look for the capability to track in-store and online sales.

Again, this goes toward centralizing your operation. By tracking inventory with your yoga studio management software, you’ll integrate inventory with sales which lets you produce up-to-date financial reports… not to mention save you time syncing inventory with sales and re-ordering.

9. Yoga Student Account Management

When you use cloud software, you can create accounts for all of your students – so both you and they can log-in to their accounts. This way you and your students can track purchases, their profile, class attendance, referrals, etc. This is very convenient for you and your students.

Liability: What about the dreaded waivers. Necessary, but not a lot of fun. If you let students sign up online, be sure you offer an e-waiver for them to agree to. This too is available with some yoga studio software.

10. Yoga Studio Staff Management

Whether you love managing staff or not, consider saving yourself time and the ability to manage your staff “on the cloud”. Some yoga studio software enables you to do some or all of the following features:

A staff dashboard portal where you can send instructions to staff and to-do items.
Individual staff log-in accounts for each staff member.
Permission levels to various portals of your software. Again, this is where centralization works for you big time.
Staff scheduling – lose the monthly printouts and create staff schedules online where your entire staff can access it anytime from anywhere. Scheduling staff with software is much more convenient than on paper. Beside, how often does the schedule change in a month? Save yourself a few erasers.

11. Look for Payroll Management

Do you know how much you’re paying out in wages, commissions, fees, etc.? It’s not so easy to track with a yoga studio business given the variety of remuneration options yoga teachers opt for. There’s hourly, commissions, flat rates, and combinations of these payment options.

Again, a quality yoga software product will track all your pay-rates for all your staff – no matter how complicated. It makes tallying the amount you owe easy.

Take for example, a yoga teacher that earns a flat rate plus a per student rate after a class attendance threshold is met. Okay, one class with one teacher isn’t too hard to track, but imagine 30 classes and 5 teachers.

It gets complicated. Look for software that will track and tally all of this for you – all calculated with the swipe cards issued to your yoga students (if you opt for swipe cards – now you’re starting to see how beneficial swipe cards can be).

Another payroll feature to look for is a punch clock for hourly employees. I’m not talking about a wall-mounted contraption. I’m talking about staff being able to quickly log into the cloud software and entering start and stop times at the touch of a button.

Finally, you want to be able to export all this payroll data into your accounting software saving you reconciliation hassles come tax time (and saving you lots of money in accounting fees).

12. Track and Measure – Look for Reporting Capability

You won’t know where your business is going if you don’t know where it’s been and where it’s at. This boils down to the financials – but not just the usual income statement, balance sheet, and cash flow statement.

I’m talking about in-depth class attendance, payroll costs, number of students per yoga teacher, yoga student and employee retention rates, no shows, product returns, and sales figures (past, present and forecasts) – to name a few reporting capabilities to look for.

13. Scalability – Get Software that’s Priced to Your Studio Size and Needs

Okay, not every yoga studio wants to expand and build a huge business. That’s why yoga software that scales is key. What I mean by this is yoga software that accommodates both small and huge yoga studios – and is priced according to need.

Look for software that offers different pricing packages so you can get a software package that serves your business as is – but has the capability to accommodate your growth – if that’s what you do with your studio.

Where Do You Go From Here?

I’ve covered a lot of ground. Sure, you may not want or need all that capability. That’s fine – but you might need more functionality in the future.

One thing is certain, you want to choose your yoga studio software carefully. Why? Because you’ll spend a good amount of time implementing it and getting it going just right for your yoga studio. The time investment, with the right software, will certainly be worth it.

Discover one yoga studio software service that delivers all these features plus more.

You can also check out an in-depth yoga studio software review to learn more.

Tags: staff management, desk-top software applications, yoga teacher, plan processing, yoga studio management software, e-mail marketing software, yoga studio software management needs, Cloud Computing Yoga Studio Management Software, Great Yoga Studio Software Service, credit card processing, yoga studio software, yoga studios, yoga studio, Online Store, Scalability - Get Software, web-based software, Finding Time-Saving Yoga Studio Management Software, yoga classes, yoga studio software service, in-studio retail sales, yoga students, yoga teachers, software applications, in-depth yoga studio software, quality yoga software product, software package, yoga student, yoga software, pretty cool software options, yoga class, e - commerce, yoga studio software management, cloud software, e-commerce capabilities, Technology Internet, staff dashboard portal

Whether you’re an experienced yoga practitioner or a beginner, there are many accessories available to enhance your yoga. Here are some of the most popular and helpful:

Yoga Bags & Totes

If you’re going to a yoga class or yoga studio for your yoga, you’ll probably want a yoga bag to carry your yoga mat. A yoga bag will carry and protect your yoga bag as well as provide you with a stylish accessory. Many yoga bags or yoga totes also come with inner or outer pockets for carrying a water bottle, yoga props, clothing or other yoga accessories.

Yoga Mats

A yoga mat is one of the most essential accessories you should have for your yoga. A quality yoga mat will have some stickiness to it so that it grips the floor and does not slide. A yoga mat protects you from the harshness, hardness and coldness of the floor while doing your yoga. A yoga mat is essential for any yoga practitioner.

Yoga Attire

Many designers now have lines of clothing specifically made for doing yoga. Yoga clothing tends to be lightweight, soft, comfortable but form fitting so that the clothing does not get in the way of your postures. Typical yoga clothing includes tank tops, long sleeve tops, shorts, leggings and sweat pant and sweatshirt type apparel. Special yoga clothing is available for men and women and often comes with colors or symbols that represent meanings in yoga practice.

Yoga Props

There are many yoga props available to help or enhance your yoga practices. These include yoga blocks, yoga straps, yoga bolsters, yoga pillows and yoga blankets. In the case of yoga blocks, these are used to prop yourself up to reduce the risk of over-extension and a resulting injury. Yoga straps are great for beginners and people who can’t stretch very far, a yoga strap enables them to stretch farther or hold limbs when they wouldn’t have been able to without a strap. Yoga straps are useful for many poses. In addition to yoga straps, yoga bolsters or pillows can also be used to anchor yourself during certain poses or provide comfort during awkward poses or allow you to deepen or extend certain poses.

Yoga Blankets & Rugs

Yoga blankets are one of the most versatile yoga accessories you can buy. A yoga blanket can be a mat for shoulder stands, stand in for yoga pillows, blocks or bolsters and can even provide added warmth under your body while you’re doing your poses, for added relaxation.

More Yoga Accessories

Additional yoga accessories are also available, including yoga sandbags, benches, balls, aromatherapy accessories and much more.

Yoga Kits

There are also all-in-one yoga kits available to buy, where a mat, bag, blocks, pillows, straps and other accessories are included in one package. These yoga kits may also include a book or video about yoga.

Whatever yoga accessories you decide on, you’re sure to enhance and strengthen your yoga experience.

Lydia Quinn writes for Attapinya, offering the finest quality in yoga bags, yoga jewelry and yoga accessories made using fair trade practices by talented artisans in Thailand. Visit us at: http://www.attapinya.com

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From Shmoga Back to Yoga

I have some good news and I have some bad news. I’ll start with the bad news. There has been an attempt to hijack and kidnap yoga from us. And now the good news, you can take it back. Many practitioners call themselves yogis or yoginis but they have taken the sacred practice of yoga and changed it to an inaccessible and inauthentic practice. They are who I call Shmogis(ginis), or phony yogis! Many of these Shmogis have tried to take yoga away from the masses by spreading myths about the practice and I want us to take yoga back.

Yoga is over 4,000 years old and practiced by men, women and children all over the world. Yoga is the yoking or weaving together of mind, body and spirit. So why would it suddenly be subject to rigid formulations, mysterious rituals or incredible physical feats?

Yoga encompasses many aspects including physical postures, study of sacred philosophies, mindfulness, discipline, and meditation, acknowledging wholeness, to name a few.I personally believe that there are benefits to the suggested general guidelines and paths to yoga. But as you will see below, some of these have morphed into myths that seem to keep yoga exclusive only to those who follow very specific paths and keep all other seekers away. We must ask, why do some insist on portraying yoga as something to be done by the young, physically beautiful, fit and acrobatic?

How I discovered Yoga and You Can Too

Back in 2000, I was grieving the sudden death of my mother from a rare cancer, adjusting to moving across the country from New York to San Francisco. During that time, I had no permanent job or resources, and was dealing with other crises that lead to my physical, emotional and spiritual breakdown. I decided to try yoga as a stress management strategy. I practiced alone in my apartment because I didn’t have the money to go to a studio and didn’t want to expose my broken self to others.Slowly I realized and discovered that yoga was much more than physical poses.

At a certain point I became confused because I didn’t understand its philosophical or spiritual components very well. I learned through watching videos, reading books, and other literature the different ways to practice that would work for me. I’m pretty stubborn so I decided to do my own practice and customize it to fit my physical and financial limitations. It’s been more than a decade and I still consider myself to be in the beginning phases of my yoga exploration as an integral part of my life.I have also learned that yoga as practiced in the western world has taken in few meandering turns away from TRUTH.

I want to prevent others from feeling the discouragement I felt at times by exposing the myths and propaganda perpetrated by the shmogis and industries that have over-business-fied yoga. Many well meaning practitioners earnestly believe these myths and perpetuate them further exacerbating the issue. You may have completely different reasons and desires to explore yoga and every one’s path is individual. But if any of the myths below dissuaded you in the past, perhaps you can now return to what is your rightful place in the world of yoga.

Myths That Discourage the General Population From Practicing Yoga

Paying for Yoga–I believe in energy exchange and compensation for any goods and services. But you should be able to practice yoga even if you can’t afford it. There are some studios that allow you to pay what you can. As long as you can give something with honor and within your means you can have access to their yoga studio. This arrangement obviously works better than paying sky high prices. It is also possible to be a solitary practitioner. You can practice by yourself using various resources that are available and some are listed below. When your circumstances change you can then choose to try a studio that charges
Elusive and mysterious practices-Some individuals or groups try to cloak yoga in mystery rituals and jargon and that frightens many seekers away. Yoga brings so many benefits, physical, emotional and spiritual and like anything with so many opportunities, it should be open to anyone at any level. Yoga can be as simple as finding a place to sit for 5 minutes a day to be still or as complex you wish. The point is YOU choose not others.
You have to be thin, super flexible and sinewy-Yoga can be done by anyone of any age, size and physical condition. Yoga is more than just physical poses. So even when doing certain hand gestures called mudras, or simple breathing exercises, you are in essence doing yoga.
Convincing you to do yoga only ONE specific way-There are many types of postures, breathing techniques, meditation levels, philosophical depths that can be explored in yoga. But yoga is about life and it’s all in the balancing, yoking and going at your own pace. Different yogic practices today emphasize different things. Some focus on reaching enlightenment, another on mastering control over one’s mind and body, others on loving kindness, and various other focuses. So it is best to find what needs balancing in your life hence which type of yoga to begin exploring.
Insisting group yoga is superior to solitary practice– Why is group yoga emphasized? Be in a group if you so choose to but not because you think it is absolutely necessary or superior to practicing on your own. Yes it is imperative to know how to do certain poses correctly and to understand the philosophy and history. Many people who practice yoga in groups do indeed feel it is useful, helpful and a very positive. However doing group yoga is a way not the only way to practice yoga.
Gender-izing yoga-An illusion has been created that yoga practice is mostly for women. By featuring mostly woman in the media, magazines, and advertising, this myth is perpetuated. Yoga has been practiced for thousands of years by men, women and children of all ages. Sadly many men shy away from yoga feeling silly for even contemplating practicing it. Also men may fear feeling out of place going to classes which are female dominated. But that is not fair to anyone. Yoga is for all and all can benefit from it
Over-commercializing-Just one look at any yoga related material will quickly take the searcher to a world where s/he is drowned in specialty advertisement of yoga-specific clothing, jewelry, fancy props, philosophies, clubs, travel spots, retreats and events. But this unnecessarily monetizes a sacred practice. Many of these “things”, devices and such do have their benefits and place but the cost and placement is indeed suspect.
Insisting yoga be done with a guru-A guru is someone that has undergone the right of passage, so to speak, in a particular path in life. Someone who has ascended to a place of wisdom and hence the ability to lead others who are inexperienced and students into the same passage of growth and learning. But is it an absolute necessity? Likely not. Having a guru is very personal and only you will know if and when you want one.
Exotic retreats that are treated as requirements-Retreats are lovely and a nice way to get centered, relaxed, and rejuvenated. It is not a requirement for finding spiritual enlightenment. Hence it is not a fair or honest way to sell a very high priced luxury travel plan,
Quoting fancy pose names and philosophies in Sanskrit-Sometimes some people use fancy names, terms and philosophies to intimidate the average person from practicing yoga and diving deeper into its philosophies. Thanks to technology, the good old fashion library or book store you can translate most terms yourself. Even pronunciation has become a big hoopla. Just check with the original Sanskrit when possible or call it by its translated name. For example don’t worry of saying Tadasana, just remember it is also called Mountain Pose. With time it all comes together like any other language.
Featuring advanced poses as the ideal to attain to be a true practitioner-The truth is that one has to move within the limits of ones own body. Some believe, and I agree, in the idea that it is healthy to push ones self beyond what we believe to be our imitations. As long as we are careful and listen to what our body wants and needs, you will be living yoga.
Complicating the process needlessly with naming types of yoga practices and gurus associated with each.-There is a huge list of the different types of yoga you can practice. It can be very overwhelming. It is both interesting and beneficial to learn about the history of yoga, philosophy, branches, persons who are influential in the yoga community, etc. As long as you don’t let this determine whether you’ll practice at all or become snobbish once you do learn a specific way that works best to you. It all depends on what your goals are at any given point during your exploration of yoga.
Over-Sexualizing Yoga-One of the most interesting things that has happened to yoga is the over sexual-ization of it. Tantric yoga is very ancient and revered branch of yoga. It is also complex and interesting. But if you ask the average person or do a simple search on the internet, it is considered and treated like a sexual practice akin to the Kama Sutra. Sexuality is an integral aspect of Tantric yoga, as is breathing, meditation, right action, and so on. Sexuality is part of our humanity but doesn’t have to dominate it, otherwise we become unbalanced and fall into the myth trap.
Making it into competitive events-There is yet another movement to create yoga competitive events. These events would have persons competing for form, complexity, flexibility and all sorts of acrobatics. Perhaps it would be interesting and entertaining but I’m not sure it would be in the spirit of yoga’s intention, which is whole and abundant living,
Introducing circus type equipment-there seems to be a unlimited way in which yoga seems to develop and evolve. A lot of people use props, which is equipment to aid the practitioner in his/her ability to move into certain postures. But in a funny way, more “props” have been introduced and their function seems to be in the creating more of a circus-like atmosphere instead of aiding or expanding the yoga practice. That’s fine as long as it doesn’t discourage anyone from focusing on their own yoga process no matter how simple or complex that process may be.
Certification in Yoga- To be considered a yoga teacher, there is a certification process. That is quite different from being adept at yoga. Again, the ancients we read about today who brought us yoga didn’t go through the official certification process that exists today. But the process does exist and again has its benefits like ensuring postures are done correctly, knowing some of the philosophy, encouragement and guidance on certain issues. But ultimately when you see how much it costs to get certified, it is clear the real reason this certification process exists. I respect the time, money and energy certified practitioners have put into getting to being yoga teacher certified. But are they “the” way to yoga salvation? No YOU are. You decide that you want to find a way of living your life in a holistic, compassionate, balanced way and you are yogic. Only you can make yourself a yogi or yogini not a piece of paper of approval from an organization that is profiting from your money.

Taking Yoga Back

Now that you have read of some of the myths you can take control back and explore yoga to the extent that you wish. There is so much information available but weeding through the fluff will make the process easier. So if you purchase a magazine and go through several pages of ads on yoga wear, studios, retreats etc., you can still enjoy the essence of what yoga is meant to be in some of the articles included in the periodical. Sure you will find all kinds of writers subscribing to the myths, but you will know better. At least we have the freedom to look at the material and choose what works for us and what does not.

I find exploring yoga can be so enjoyable and there so many resources to learn. Sources of information on yoga include online streaming videos, books, yoga classes (there are free introductory or donation-based classes), Magazines, and Websites/blogs/newsletters.

I don’t claim to be a yoga master by far. However, I do know what I have learned throughout these years and that yoga is available to everyone and anyone who chooses to explore it with an open heart and open mind.

If we keep stay flexible in the guidelines instead of making them inaccessible, VIP only routes to enlightenment, then yoga remains in the spirit of what I think is its real purpose. That is, to serve as a gift to us and the path to liberation, truth and awakening. Whatever your reason is for exploring yoga, I believe you should have the freedom to pursue it in a way that is most compatible for you. As I like to say, life liberty and And Yoga for All.

For more information and resources check Working Things Out

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In Part II of this series, I argued that yoga is the perfect antidote for economic hard times. As modern yoga masters Iyengar and Bhajan state, yoga was created over 5,000 years ago to help the everyday individual “satisfy all human needs” in the face of “hardship and suffering” and the challenges of “making a living, raising a family, and finding meaning and purpose.” Yoga is perfect for tough times since it is tough: tried, true, deep, modifiable, and life-transforming.

In this article, we will look at breathing exercise (pranayama) and physical exercise (asana), two of yoga’s eight major areas of wellness, so you can create and develop a yoga practice during days when time and money might be scarcities. We’ll start with breathing and move onto the physical exercises.

1) Breathing Exercise (pranayama):

Save yourself energy and make yourself feel stronger and more relaxed by practicing yoga breathing.

First, exercise without breath control is not worth doing. It is a waste of energy to huff and puff through a workout, but we often do because we are encouraged to push, compete, and strain while we engage in athletic-based movement (e.g., running, basketball). What’s worse, many of us are ‘top’ or chest breathers, utilizing only one-third of our lungs’ capacity, and since typical athlete-focus exercise systems do not teach us to feed our moving muscles and joints with great amounts of oxygen, many traditional exercise systems do little for our health and in fact over time often wear the body down.

When practiced with mindful breathing, on the other hand, yoga gives back as much energy as it uses, and this is one of yoga’s greatest noted benefits. As yoga master Bikram Choudhury states, “Yoga is a gas station.” You do not burn up energy when you practice, but rather gain it. Yoga makes you incredibly fuel-efficient, which is of course highly economical.

The best news is that pranayama costs nothing. It only takes time and repetition. To get the most out of your poses, and your life, practice long, deep breathing (yoga breathing) often. Inhale and exhale exclusively through the nose, filling and emptying the lungs with a relaxed chest and back and an active, soft belly. I provide a link at the end of this article to a video demonstrating this ancient, healing breathing technique that is the backbone, if you will, of yoga. Eventually, you will be a deep breather automatically, even when your heart rate is very high from physical exercise.

2) Physical Exercise (asana):

Whether you are short on money or time (or both) these days, here are some ways to get the most out of yogic physical exercise. We’ll first look at yoga for those short on money and then to yoga for those short on time.

A. If you are short on money:

I do not wish to put any yoga studio out of business, but the good news in hard economic times is that yoga need not be expensive, and classes are not the only place where you can learn and practice. I practiced yoga in my home on and off for three years before taking a class, my only investment a $15.00 mat. Develop or deepen a regular home yoga practice. There are many tools to help you.

The greatest tool is the library. I first learned yoga by borrowing yoga books and videos/DVDs from my local library, and you can do the same, even if you are an advanced practitioner. Make it part of your practice to track borrowed materials’ due dates to avoid overdue fines.

Other tools for learning yoga poses are Yoga Journal’s website and free downloads of many high-quality yoga class video podcasts featuring many great teachers. Research your virtual teachers and try many out, and trust that you know enough yoga, and that they are knowledgeable enough, to provide you with a good home yoga practice. When practiced mindfully, yoga can be a beautiful, solo endeavor.

If you are a beginner, avoid power, vinyasa, or Ashtanga yoga videos/DVDs unless they are beginning level. These styles move very quickly or are rigorous, and not every beginner enjoys that or benefits from that speed and effort. If you already know yoga, though, these styles can create a vigorous home practice that when practiced regularly can easily eliminate the need for a fitness center membership.

If you want to attend an inexpensive yoga class, start with your local YMCA. I teach at mine, and my students pay just $4.00 per class; there is no studio in my city that comes close to meeting that deal. Your local recreation department is also a good place to look for inexpensive yoga. My city’s program offers yoga for about $6 per class.

Search online using your town/city/neighborhood and ‘yoga’ as keywords. You will find many experienced, registered yoga instructors not affiliated with a yoga studio who often offer ‘donation’ (pay what you can) classes. Talk to teachers in advance about their donation classes to determine if they would agree to receive smaller donations from you for awhile.

Got a special skill or talent? Talk with independent yoga instructors about trading your talent and time for free yoga instruction.

Finally, find out if there is Yoga Alliance-recognized teacher training in your area. If there is, talk to the trainers about classes their trainees might teach, which might be offered at a reduced rate.

B. If you are short on time:

Yoga is perfect for those with little time on their hands. A few minutes of deep breathing and classic poses can alter your look, your outlook, and your health.

If you have very little time to exercise, try this 15-minute sequence (13 minutes of poses plus 2 minutes for between-pose preparation and breaks). Use yoga breathing and take breaks when necessary.

-Mountain: 1 minute

-Downward Facing Dog: 1 minute

-Triangle: 1 minute each side

-Downward Facing Dog: 1 minute

-Tree: 30 seconds each side

-Upward Boat: 30 seconds

-Cobra: 30 seconds

-Seated Forward Bend: 1 minute

-Shoulder Pose: 1 minute

-Reclined Twist: 1 minute each side

-Relaxation: 3 minutes (use natural breathing here)

Are you strapped for time and need/want fast results from yoga? Try hot yoga. By adding heat to your practice room with an energy-efficient space heater, or by wearing stretchy, water-wicking layers to keep your body’s heat close to you, your muscles and joints get stronger and more flexible faster: heat boosts results. If you have cash to spare, take a hot classical yoga class (minimum temperature should be 90 degrees).

Engaging a Yoga Alliance-registered instructor for a private one-hour session can help you make the most of your exercise time. Many yoga instructors teach privately. Ask your instructor to consult with you before your session about your physical exercise goals so that your hour instruction is tailored just for you. Ask your instructor to provide you with thorough notes and handouts to help you practice on your own. A private yoga session averages about $70/hour here in the Midwest.

In the next article, we will explore more limbs of yoga that greatly benefit us, specifically in the emotional and mental realms. After all, in addition to being short on time and money during a serious recession, we humans can also find ourselves short on confidence, patience, and even sleep. Yoga can be your recession remedy in these regards, too.

Watch how to perform yoga’s long deep breathing technique: www.youtube.com/watch?v=QiHmvzFdzT4

Marcia Camino is a registered yoga instructor and founder of Pink Lotus Yoga in Cleveland, Ohio. She teaches yoga to adults and children at all levels of fitness and loves to carry the message of the many benefits of yoga to all. http://www.pinklotusyoga.com

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