Recently, I spoke to a Yoga teacher intern about Yoga teacher training correspondence courses. He had six years of formal training with a master Yoga teacher (Guru), and currently, lives outside of North America. This interview will help to put some light on Yoga teacher training by correspondence.

Q: Will a Yoga teacher training correspondence package make me competent enough to teach Yoga? This is bearing in mind that, at this time, I do not have access to a local Yoga instructor, who can supervise my Yoga teacher training?

A: Yes, your past experience will help, but the Yoga teacher training course must be entirely complete, and if you wanted to send an early pre-exam video, or DVD, to monitor your progress the director of Yoga teacher training should review for free, or for a small fee.

A mirror, camera, and audio recorder also make great learning tools for monitoring your progress, while you prepare to become a Yoga teacher.

Do not judge yourself too harshly. This is a common reaction, when we record anything we do. When you can get by our own self-criticism; you will be on the path to become a Yoga teacher.

Within your Yoga teacher training course, there should be step-by-step instructions, numerous Yoga resources, and you should also be guided in the direction of additional Yoga teaching resources.

In fact, any time you have a question, you should be able to send an email and receive a timely reply. It is also good if you can get answers over the phone.

Q: On receipt of Yoga correspondence course material how do I proceed with my Yoga teacher training? What do I need to have in order to fully benefit from the Yoga instructor training material?

A: Upon receipt of your Yoga training course material, you should receive step-by-step instructions – however, let’s go over the highlights of a typical Yoga teacher certification course.

1) You would want to focus on your written exam first. If you had a 900 page Yoga book to read, for the written exam; set a goal of reading a realistic amount of pages each day. For example: if you were to read 10 pages per day – within 3 months – you should have your written exam complete.

2) You should have developed a complete lesson plan for your Yoga class within the material of your written exam. As harsh as this may sound: Essay exams will teach you more.

Multiple choice or true / false exams are a “process of elimination,” and over the long-term, the facts you learn may be easily forgotten. A Yoga teacher written exam should be a measurement of what a Yoga teacher should know.

3) There might also be, at least, one essay. For example: You might pick a health topic to write about for your essay (3 pages – typed). It could be an overview of Yoga, and its relationship to health, or it could be Yoga and its relationship to a specific ailment.

4) Once you have your Yoga lesson plan template, you can start to refine it for your practical exam (video or DVD). As far as VCD’s, or DVD’s, make sure the examiner can read any format – from any part of the world.

5) In your Yoga course, there should also be a number of continuing education resources, for Yoga teachers.

You should not get side tracked by these during the Yoga certification process. Therefore, focus on your Yoga teacher written exam, the essay, and the practical exam first – and in that order.

Q: What Yoga teacher training level should I start from, and how do I proceed to the next Yoga teacher levels?

A: You should start with a Level 1, 200-hour minimum, Yoga teacher training course.

Q: Are there additional costs in correspondence Yoga teacher courses, which I need to be aware before I start the training, so that I can factor them in?

For International Yoga teacher interns, the only additional cost should be, shipping, and if customs charges an Import Fee, on educational materials. However, you should always ask about extra fees; just to be sure.

Q: I have developed a strong awareness of the benefits of Yoga. There are no Yoga teachers in my locality. Can my Yoga training develop my awareness into a life long career, as a Yoga instructor?

A: To be honest – Yoga teacher certification is only the first step in the journey of teaching Yoga. As you progress – you will either do independent research or take more Yoga courses.

This is the way it is for all Yoga teachers. Most of the time, we tend to focus on finding answers and helping our Yoga students, who have ailments. As a result, you will most likely research Yoga techniques for helping your students.

When it is possible to train with other Yoga teachers again; take advantage of the opportunity. You will much better off by networking with the nearest Yoga teachers, who teach a similar Yoga style.

You should also maintain contact with your Guru, even if the only method of contact is by post. Life is as short as an “eye blink” and your Guru would be proud to know you have chosen this path.

© Copyright 2006 – Paul Jerard / Aura Publications

Paul Jerard, E-RYT 500, is a co-owner and the director of Yoga teacher training at: Aura Wellness Center, in Attleboro, MA. http://www.riyoga.com He has been a certified Master Yoga teacher since 1995. To receive a Free e-Book: “Yoga in Practice,” and a Free Yoga Newsletter, please visit: http://www.yoga-teacher-training.org/index.html

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There was a time when the use of the words, “Yoga” and “business,” in the same sentence, would have been considered “shameful.” However, when you have a Yoga studio, pay for a lease, advertising, insurance, utilities, and more – you know this is serious business. Whether you own a Yoga studio, or are an independent contractor, your money is “on the line,” and possibly your life savings.

Many Yoga teachers, and directors, often ask me the following questions: What is my most effective way to advertise? Who should handle the marketing? What can I do about student retention? Why does a Yoga teacher need a sales letter or business plan?

As the popularity of Yoga grows, more Yoga teachers are looking for professional advice to “stream line,” market effectively, and make their Yoga businesses “recession proof.” For some Yoga teachers, Yoga has evolved from a sideline hobby to a fulltime Yoga business. Yoga students will not be happy to train and learn with you “in a closet.”

As a Yoga teacher, your economic survival is at stake. With a fulltime business, of any kind, a surprising amount of overhead will follow. When you own a Yoga studio, you have to “wear many hats.” If you are already an established Yoga teacher, you went into teaching Yoga to share the gift and practice your own solo routine more often.

Many of the most successful Yoga studios, ashrams, and wellness centers, get “insider” business and marketing advice. The surprising fact is that Yoga business coaching doesn’t have to cost as much as you think. Yoga business coaching can be handled on a “per session” basis. Many Yoga businesses save, and learn, far more than the session costs.

If this is not the case, it is time to find a different Yoga business coach or consulting service. The objective of Yoga business coaching is to help the Yoga business owner become self sufficient. Therefore, consulting is not for dependence, but to teach the typical Yoga studio owner how to fill the gaps and address priorities within a particular Yoga business.

What type of Yoga studio should seek business advice? Most Yoga businesses, of any size, can use help with a particular issue. Established Yoga studios, and Yoga teachers, usually know where they need help, but still need practical solutions. Also, established Yoga studio owners may want to “recession proof” their business or increase their market share right now.

Is this type of service geared toward new Yoga studios, as well? After years of Yoga training, and thousands of dollars, many new Yoga teachers need to recover the money they have invested in their new career as soon as possible. Yoga business consulting services will help any new Yoga studio get to the next level and put the learning curve behind.

Are Yoga business consulting and technical support services given by phone or Email? Actually, I use a combination of both methods. After a Yoga business coaching session by phone, there is a “homework assignment” for my client. Sometimes, this assignment will save my client thousands of dollars or create unforeseen revenue streams.

Sales letters, marketing campaigns, and website development can be handled by your Yoga business coach, but it is far less expensive if you learn how to take control of your own marketing campaign. Again, the objective is to have a client who becomes totally self sufficient.

However, complete marketing campaigns for Yoga studios are never refused by any responsible business coach. In any economy, coaching programs for marketing and business will save you thousands of dollars, and teach you skills that will last you a lifetime. At this point, it will be much easier for you to help your own Yoga students and clients.

© Copyright 2006 – Paul Jerard / Aura Publications

Paul Jerard is a co-owner and the director of Yoga teacher training at: Aura Wellness Center, in North Providence, RI. He has been a certified Master Yoga teacher since 1995. He is a master instructor of martial arts, with multiple Black Belts, four martial arts teaching credentials, and was recently inducted into the USA Martial Arts Hall of Fame. He teaches Yoga, martial arts, and fitness to children, adults, and seniors in the greater Providence area. Recently he wrote: Is Running a Yoga Business Right for You? For Yoga students, who may be considering a new career as a Yoga teacher. http://www.yoga-teacher-training.org/index.html

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If you have been to a yoga class recently, you may have wondered: Where are all the men? It is a surprise to see one or two men in a yoga class. The way the advertising industry has portrayed yoga, it is a wonder there is even one man in a class. Yoga is marketed towards women to sell everything from mattresses to yogurt to candles. It is always a woman seen rushing off to class in a chic outfit with matching accessories. The celebrities touting the greatness of yoga are usually women: Madonna and Gwyneth Paltrow. When Madison Avenue uses a picture of someone (a woman), the posture is always a ballet like super flexible out of reach for most mortals yoga posture. It is easy to understand a man’s reluctance, or anyone’s reluctance, to sign up for a class. But if you look behind all the salesmanship, the true picture of yoga emerges.

Yoga is a physical and mental discipline that improves flexibility and balance, increases strength, as well as calming and focusing the mind. In fact, the postures, breathing, and philosophy of yoga were designed by men, for men. In the 5,000 year history of yoga, it is only in the last 50 years that women began to study and attend yoga classes. In the last few years, as the news of the unsurpassed physical and mental benefits of yoga spreads, more men are reclaiming their space on the mat, and enjoying a yoga practice. These men have discovered: real men do yoga.

Two of these real men shared their reasons for beginning yoga, why they like it, and what advice they give to other men about yoga. Pete is in his early sixties and has just retired. He has been taking yoga classes for about a year now. Pete faithfully attends class once a week and has steadily progressed into an advanced class. Bob is in his early forties, and is the head of the health education department for a school district. He also coaches a hockey team and is active in many sports. He has been coming to mixed level yoga classes once a week now for almost 6 months.

Why did you decide to try a yoga class?

Pete: I decided to take yoga classes as a means of improving my Tai Chi. My first experience with yoga was a result of my Tai Chi classes. My teacher and I would first practice the form, then do sparing, using the Tai Chi postures for offensive or defensive moves. Typically, after beating each other up for an hour or more, we would do restorative yoga postures so we would have enough energy to drive home. We would also do a series of yoga positions for core strengthening, stretching and balance. When my Tai Chi teacher moved further into the city, and it became impractical for me to get to his classes, I decided to take my wife’s suggestion (She has practiced yoga for 5 years and credits it with keeping the symptoms of her fibromyalgia at bay.) and take yoga classes.

Bob: I decided to do yoga because my chiropractor/physical therapist recommended it to me. I was probably going to see him 8x a year mostly for my neck. I played 4 sports in high school and 2 sports in college and still remain active in sports today. However, stretching was something I never took serious enough. My lack of flexibility can probably be attributed to this, and causes most of my aches and pains.

Do you feel yoga is helping you? In what way?

Pete: Yoga has helped me with my core strength, my flexibility and my balance. It has also helped in my breathing, and with my ability to look inward and be more meditative. In addition, since I am the only male in an advanced class of all females, it has also taught me humility.

Bob: Absolutely, I notice the difference every week. I really noticed when I missed 2 weeks how awful my body felt. This was the reason why I joined up again.

Would you recommend yoga classes to other men, your friends?

Pete: Yes I would, and yes I do.

Bob: I tell my friends all the time that I do yoga and I swear by it. Of course – you get that look when you tell a guy that you do yoga – it’s that stereotype that it’s a woman thing. I think most men don’t know what yoga is all about. It helps me relax, improves flexibility (still have a long way to go), and if I wanted to focus on strength, it would help with that as well. I am always willing to try anything new. My chiropractor kept telling me you should try yoga – Finally after a year of him telling me this, I decided to give it a try. I haven’t seen him since May.

What would you tell men specifically about yoga? Why they should take it, what it is like, etc…

Pete: I would first tell men that yoga is not just for women. I would also tell them that doing yoga will certainly make them better at any endeavor (sport or life activity) where they need core strength, flexibility or balance. If they doubted that yoga is for them I would say, wouldn’t it be great to be able to reach into the dishwasher first thing in the morning without putting your hand on your knee for support.

Bob: It can help you relax if you have a long day at work. It definitely helps you improve your flexibility and core strength. You get what you want out of yoga – everyone in class is at a different level and has different reasons for taking the class. If young athletes realized how much they could improve their performance by increasing their flexibility and core strength, you would see more males taking yoga. Yoga and core strength training are closely related, and the emphasis in training athletes today is on the core. So, athletes are doing yoga moves in core building exercises, but not realizing its yoga.

Why do you think men seem a little reluctant to try yoga?

Pete: Most men think that yoga is just for women. I think this is in part because men do not realize the physical strength needed to do many of the asanas (the poses). In addition, more women do take yoga than men so it takes a pretty secure man to go into a yoga class that might be all females. Yoga is also very much about getting in touch with yourself, something that men are missing the gene for.

Bob: Guys won’t buy into yoga until professional athletes and/or trainers start singing its praises. When an athlete like Tim Thomas (goalie for the Boston Bruins) comes out and credits yoga for his success, it opens people’s eyes.

Pete: I think men would take a yoga class if it were presented as a sports yoga class, “improve your golf swing in five easy positions”.

Ignore the hype, and listen to advice from two men who have improved their lives with a regular practice. Improve your golf, tennis, soccer, hockey or football game. Improve your physical and mental health. Give yoga a try. Take a class and discover for yourself why growing numbers of real men do yoga.

Susan Lasch owns and operates East Aurora Yoga in the village of East Aurora, NY. A certified yoga teacher through the Sivananda Organization, she is also a registered yoga teacher(RYT) through the Yoga Alliance. Visit http://www.eayoga.com for more information about yoga and classes offered.

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With the popularity of yoga rising throughout the western world, you have probably heard about it’s healing powers by now. However, you still aren’t sure exactly what kind of yoga may be right for your lifestyle. Chances are, you have probably asked everyone you know who practices yoga. While they may have a few suggestions, they may be bias in their decision making when it comes to which type of yoga you should choose.

Iit is fairly simple to find the right kind of yoga for you. Especially if you have all of the information there is to know about yoga. First and foremost you should try to consider why you are planning on entering the yoga lifestyle. Whether it was suggested to you from your doctor for medical treatment, or if it is a means for you to reconnect with a healthy lifestyle.

Just remember that you aren’t alone. Many people struggle with trying to find the right yoga class for them. Some can spent years jumping from class to class, type to type, or different yoga teachers before finding the right match. You may find yourself drawn to the names of each yoga class, often times witty and inspiring. However, I would suggest making your decision on more than just the location or name of your yoga class. Instead taking the time to sit down with each of the teachers, and getting a feel for their technique of teaching.

It may be helpful if you can find a teacher that will allow you to sit in on each type of class. This will give you a first-hand view of what would be expected of you during your yoga class. While some may promote the use of props, and focus on slow and controlled movements. Others may focus on spirituality, or exercise. All of which are beneficial to many different people in their walks of life. However, power-yoga may not be the best choice if you suffer from chronic back pain. For this reason, you should take care in choosing the right type of yoga.

Before we look into the different types of classes and what you can expect you should first remember that as with any exercise program; you should first consult with your doctor. This is especially true if you have any diagnosed health problems that reduce your range of motion.

Once you have begun to visit the many different yoga classes available in your area, you will find that there is a common denominator among them all. That of which is that they are focused on bringing oneness to one’s life. A unity between body, mind, and soul. Regardless of the fact that this oneness is all something we hold inside of ourselves on a daily basis. However, most people will find that it can be difficult to reach this place in our own selves without a little help.

Unfortunately there is no real way to answer the question of “what type of yoga is right for me?”. It is more or less an moment of inspiration that you will find enter your mind once you have found the right class. As with so many things in life, yoga is specialized. However there are many different options to choose from. No one yoga class is going to be right for everyone who practices yoga. Just like no one yoga prop or work out wear will be right for one person. Think of it as a “fitting” for your lifestyle. Try your yoga class on for size, if it doesn’t fit your lifestyle, your schedule, or your medical needs; then you should probably try to find something different.

While it is a common misconception among newcomers to yoga. You don’t need to have a particular religion or belief to practice yoga. Just as you don’t need to be of any one shape, or size to practice yoga. Everyone can and will benefit from the healing nature of yoga. It is even common for families to practice yoga together. If this is your plan, then finding a low-impact yoga will be imperative for younger children. Which will allow all of you to relax while getting healthy together. This of course is one of the many reasons that yoga has become so popular in the western world. As we all fight to keep our lifestyles healthy in a stressful and fast-pace lifestyle. We find that there just isn’t enough time to run from one yoga class to another. Instead finding one class that will fit as a whole with your group of yoga friends, or family will help to keep your schedule relatively un-scathed.

The different types of yoga can be fairly difficult to differentiate. However, there are a few key differences that can help you choose which yoga is right for you. Whether you are looking for a high-impact yoga to help you drop pounds quickly; or simply trying to find relief from arthritis, or other chronic pain. There is a yoga that will be the perfect fit for you!

Hatha yoga (of which means union) is a term for yoga that employs both physical, and breathing exercise to calm the mind. This is only one of eight branches of traditional yoga, which has been passed down for generations in ancient Indian philosophy. It is thought that this style of yoga can help to attain enlightenment. Among these types of yoga that have stemmed from Hatha, you will find Raga, Mantra, and Tantra. All of which are considered to be philosophical styles of yoga, which are focused on elevating a person’s mental state. It is common for Hatha yoga classes to ask their practitioners to follow a certain dietary conservation as well as ethical codes of living.

There are several different disciplines that you will find practiced in Hatha yoga. However due to it’s popularity, some classes may even teach a fusion of several different styles of yoga. Including Hatha yoga. Most of these hybrid yoga classes (especially those that include Hatha yoga) are often times the best for beginner yoga practitioners. Simply because they will offer a wider range of poses, breathing, and physical elements. All of which are needed to practice yoga safely and get the most out of your workout.

While Hatha yoga has increased in popularity within the western world. There are many other kinds that can be found here in the United states alone. Ashtanga Viniyasa is one of the most increasingly popular forms of yoga in the last few years. It is a physical and mentally challenging form of yoga. Of which focuses on the unity between movement and breathing. However, this form of yoga can be fairly taxing and shouldn’t be utilized for anyone with severe medical conditions. If you are a beginner, it is imperative to join a beginners Ashtanga class, so that you are able to learn at your own speed without posing an injury risk to yourself.

Along with Hatha and Ashtanga Viniyasa yoga’s you will find a few other choices to choose from. One of which being Sivananda yoga. Which is based around as little as twelve postures. One such posture sequence includes the sun salutation. Of which focuses on breathing and meditation. This is one of the most well-rounded yoga classes that can be found today. It is especially suitable for all levels of expertise, ages, and physical abilities. Making it one of the most family friendly forms of yoga available.

Another popular form of yoga is Viniyoga. Of which is known for it’s personalized touch. Each session of Viniyoga is tailored specially for the individual practitioner and their needs. These classes can vary from as short as fifteen minutes to two to three hours. However it is one of the best one-on-one yoga training that you can find. This is especially wonderful for anyone who might find it difficult to follow an instructor within a large class. This class is particularly well suited for children and those with medical conditions. Simply because it is so personal, and allows the trainer to keep your body, health, and physical limitations in mind when creating your routine.

The last form of yoga that is commonly practiced in the western world is Iyengar. Which is a slower and more precise means of practicing yoga. It is by far the most practiced yoga throughout the world (spanning not only in the western world). It plays in important role in one’s bodily alignment and posture. This is particularly well suited for those with back-pain or any other severe or chronic pain. This form of yoga is also particularly suitable for seniors, as they practice with many different props to aid in their posture progression.

Remember, as with any new workout regiment that you should always know your own body’s limitation. This will help you to choose the right style of yoga class for you. There is no right or wrong answer, simply knowing what you can and cannot handle is key. Regardless of the class, you should become prepared once you have chosen the right type of yoga for you. Your yoga instructor will be able to give you a list of the items you will need, whether it be yoga mats, blocks, blankets, or any other prop. It is best to come prepared!

The three popular types of yoga you may have heard of are hatha yoga, power yoga and bikram yoga. Hatha yoga is the style of yoga most practiced today. It is what you will think of when you think of yoga in general. Power yoga is a more aerobic-style yoga, with an emphasis on cardio. Bikram yoga is a style of yoga performed in a heated room to accelerate detoxification. Universal Yoga sells everything you need to practice these and other forms of yoga, pilates and meditation including cropped yoga pants [http://www.universalyoga.com/yogaclothes.html], yoga mats [http://www.universalyoga.com], workout clothing, meditation cushions, yoga bags, uplifting apparel, spiritual jewelry, and yoga DVDs.

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Running and building up a yoga studio requires coordinating scheduling, marketing, accounting, class registration, class attendance, sales and credit card processing, inventory, payroll, staff management, documents, and so much more.

When you started teaching yoga, you wanted to teach yoga. Sure, you knew running a yoga studio or teaching classes involved administration, but perhaps running your yoga business is taking over your life.

Ask yourself:

How many software applications are you running to keep it all together? Are you using a fleet of spreadsheets?

The fact is there is some pretty cool software options available specifically designed for yoga studios that take care of all your yoga studio administration needs in a central, online location.

3 Fundamental Elements of A Great Yoga Studio Software Service:

Cloud computing capability (web-based software); and
Comprehensive, all-in-one yoga software that centralizes all your yoga studio administration operations.
Automation – the more the better. Typically this is easier with comprehensive, all-in-one software.

1. Cloud Computing Yoga Studio Management Software is Where It’s At

Cloud computing is web-based software. You simply log-in to your account and manage your entire yoga studio on the Web. Stop with the downloads, installations, networking, and upgrades that plague desk-top software applications. Seriously consider putting your entire yoga studio software management needs on the cloud.

2. Centralizing Your Yoga Studio Software

Integrating separate pieces of software is a never-ending headache. When one application is upgraded, it then doesn’t sync with other applications. What you get is a mish-mash of software that more often than not malfunctions. Instead of saving you time, you burn up time trying to get it all working together.

If you can, get yoga studio software that is comprehensive and meets all, or as much of your computing needs as possible.

3. Automation

The more you automate, the more time you save which lets you teach more or take more time off. The fact is, running a yoga studio is managing a large number of variables – students, staff, teachers, schedules, inventory, sales, etc. The goal is full classes and regular students. Automation helps you take care of the menial tasks so you can put your mind and time to activities you enjoy and that let you build your yoga business (and take a vacation).

Yoga Business Software Features to Look For

Not all yoga studios have the same needs. The remainder of this article sets out yoga studio software management features available. Go through them and see what it is you need.

1. Yoga Class Scheduling

Online class scheduling – this is an extremely customer-service friendly feature for your students. Consider the following functions you might want:

Wait-lists: let your students add their name to a waitlist. With software, save yourself the time of managing these lists. Let the software do the heaving lifting.
Student self check-in: spare your students standing in line waiting for you. Let your students scan their ID card and get to class. You also get time to set up and prepare for class.
Printable sign-in sheets: maybe you prefer physical sign-in sheets. Get software that offers a print option with sign-in templates. You can load the data later… or not.
Equipment and room rental scheduling: do you rent out rooms and/or equipment? Why not automate the process and make it easy for your yoga clientele to book your rooms and equipment themselves.
Recurring bookings: nothing builds a business like recurring customers. Make it easy for yoga students to book multiple classes and commit to your classes.
Class attendance statistics: You only know how your business is going if you can measure results. Software that produces easy-to-read reports on class attendance statistics gives you tools at your finger-tips to assess your money-making classes and classes that may not be worth having.

2. Scheduling Ease

Drag and drop functionality for booking is a real luxury. In fact, drag and drop anything is great. Make it easy for your clientele to book classes and appointments with you.
On the Cloud (web-based): Not only does cloud computing save you networking costs, upgrade hassles, and installation nightmares, but you can access your entire yoga business anywhere.
Multiple schedule views: daily, weekly, by name, service, gender and more. Birds-eye views of your schedule can be very handy when looking at the big picture.
Color coding scheduling: sure, you must memorize the colors, but in time the colors will speed up your viewing of your schedules.

3. Yoga Studio Enrollment Options

Perhaps you offer more than just yoga classes. If so, look for yoga studio management software that has the flexibility to schedule all types of events such as:

Courses: still a popular yoga class structure – a series of classes building on concepts.
Seminars / special events: do you ever have a speaker or teaching events? Make it easy for people to sign up and a breeze for you to manage the scheduling.

Plus software that enables:

Payment plan processing: yoga studios usually offer a variety of pricing packages. Make it easy to sell packages (without the hand-held calculator) by considering software that tabulates and accepts payment for yoga packages.
Payment status information: every business has some customers who owe money. Yoga studios are no exception (generally). See at-a-glance who owes you money (and how much).

4. Payment Processing

Credit card integration. Some yoga software includes credit card processing “on the cloud” sparing you the hardware to pay for and set up.
Link payments with services. This way you can produce financial statements any time to see the financial status of your business.
Membership cards (i.e. swipe cards for signing in) and ID tag capability: Lose the paper and look professional with swipe cards enabling self-check in and much faster client tracking.

5. Online Store for More Revenues

If you sell retail, why not create an online store? It’s simple to do with the right yoga studio software. There is software that includes e-commerce capabilities so that not only can you track your in-studio retail sales, but you can actually start selling off your website.

In fact, you could consider partnering with yoga and health products suppliers to provide you products to sell on your online store. You can carry inventory or enter drop-shipping arrangements. The sky is the limit.

Moreover, with e-commerce, you can sell gift cards, yoga class packages, event tickets, etc.

6. Yoga Gift Card Selling Option

Gift cards are BIG business. Why not sell your own gift cards? You’ll earn revenues and get more students in your yoga studio. Some yoga studio software has the capability to provide gift cards and program them with the software so that you can create them, sell them, and track usage. Other considerations when implementing gift cards for sale include:

Prepaid gift card options.
Able to track student account balances.
Loading gift cards with flexible amounts of money.
Selling your gift cards in your studio and online.

7. Email Marketing for Your Yoga Studio

E-mail marketing can give your yoga business a huge boost. If you get yoga studio software, see if you can find a product that integrates with e-mail marketing software. This way you can leverage your yoga studio software contact database with your e-mail marketing rather than having separate databases. Trust me – when you can centralize, it’s worth it.

Not only can you use e-mail marketing to get more students or encourage regular attendance, but you promote sales, encourage referrals, sell products and yoga packages, promote events, send out class reminders, and more.

When you centralize your yoga studio student database with e-mail marketing software, you can segment your students so that you send the most appropriate messages to each person.

For example, if a student signs up online for a class, you can automate reminder class messages. This way you improve your class attendance, and in a worst case scenario, if the student can’t attend, they’ll be reminded to remove their name off the schedule opening up a spot for the wait list.

Then your e-mail system will produce an e-mail to the wait list alerting them to the open spot. Imagine doing all this manually. Automation is key.

8. Yoga Studio Inventory Tracking

If you sell retail, tracking inventory digitally can save you a lot of time. However, you need software that tracks the stocking and sale of items. Moreover, if you get software that includes inventory tracking, look for the capability to track in-store and online sales.

Again, this goes toward centralizing your operation. By tracking inventory with your yoga studio management software, you’ll integrate inventory with sales which lets you produce up-to-date financial reports… not to mention save you time syncing inventory with sales and re-ordering.

9. Yoga Student Account Management

When you use cloud software, you can create accounts for all of your students – so both you and they can log-in to their accounts. This way you and your students can track purchases, their profile, class attendance, referrals, etc. This is very convenient for you and your students.

Liability: What about the dreaded waivers. Necessary, but not a lot of fun. If you let students sign up online, be sure you offer an e-waiver for them to agree to. This too is available with some yoga studio software.

10. Yoga Studio Staff Management

Whether you love managing staff or not, consider saving yourself time and the ability to manage your staff “on the cloud”. Some yoga studio software enables you to do some or all of the following features:

A staff dashboard portal where you can send instructions to staff and to-do items.
Individual staff log-in accounts for each staff member.
Permission levels to various portals of your software. Again, this is where centralization works for you big time.
Staff scheduling – lose the monthly printouts and create staff schedules online where your entire staff can access it anytime from anywhere. Scheduling staff with software is much more convenient than on paper. Beside, how often does the schedule change in a month? Save yourself a few erasers.

11. Look for Payroll Management

Do you know how much you’re paying out in wages, commissions, fees, etc.? It’s not so easy to track with a yoga studio business given the variety of remuneration options yoga teachers opt for. There’s hourly, commissions, flat rates, and combinations of these payment options.

Again, a quality yoga software product will track all your pay-rates for all your staff – no matter how complicated. It makes tallying the amount you owe easy.

Take for example, a yoga teacher that earns a flat rate plus a per student rate after a class attendance threshold is met. Okay, one class with one teacher isn’t too hard to track, but imagine 30 classes and 5 teachers.

It gets complicated. Look for software that will track and tally all of this for you – all calculated with the swipe cards issued to your yoga students (if you opt for swipe cards – now you’re starting to see how beneficial swipe cards can be).

Another payroll feature to look for is a punch clock for hourly employees. I’m not talking about a wall-mounted contraption. I’m talking about staff being able to quickly log into the cloud software and entering start and stop times at the touch of a button.

Finally, you want to be able to export all this payroll data into your accounting software saving you reconciliation hassles come tax time (and saving you lots of money in accounting fees).

12. Track and Measure – Look for Reporting Capability

You won’t know where your business is going if you don’t know where it’s been and where it’s at. This boils down to the financials – but not just the usual income statement, balance sheet, and cash flow statement.

I’m talking about in-depth class attendance, payroll costs, number of students per yoga teacher, yoga student and employee retention rates, no shows, product returns, and sales figures (past, present and forecasts) – to name a few reporting capabilities to look for.

13. Scalability – Get Software that’s Priced to Your Studio Size and Needs

Okay, not every yoga studio wants to expand and build a huge business. That’s why yoga software that scales is key. What I mean by this is yoga software that accommodates both small and huge yoga studios – and is priced according to need.

Look for software that offers different pricing packages so you can get a software package that serves your business as is – but has the capability to accommodate your growth – if that’s what you do with your studio.

Where Do You Go From Here?

I’ve covered a lot of ground. Sure, you may not want or need all that capability. That’s fine – but you might need more functionality in the future.

One thing is certain, you want to choose your yoga studio software carefully. Why? Because you’ll spend a good amount of time implementing it and getting it going just right for your yoga studio. The time investment, with the right software, will certainly be worth it.

Discover one yoga studio software service that delivers all these features plus more.

You can also check out an in-depth yoga studio software review to learn more.

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From Shmoga Back to Yoga

I have some good news and I have some bad news. I’ll start with the bad news. There has been an attempt to hijack and kidnap yoga from us. And now the good news, you can take it back. Many practitioners call themselves yogis or yoginis but they have taken the sacred practice of yoga and changed it to an inaccessible and inauthentic practice. They are who I call Shmogis(ginis), or phony yogis! Many of these Shmogis have tried to take yoga away from the masses by spreading myths about the practice and I want us to take yoga back.

Yoga is over 4,000 years old and practiced by men, women and children all over the world. Yoga is the yoking or weaving together of mind, body and spirit. So why would it suddenly be subject to rigid formulations, mysterious rituals or incredible physical feats?

Yoga encompasses many aspects including physical postures, study of sacred philosophies, mindfulness, discipline, and meditation, acknowledging wholeness, to name a few.I personally believe that there are benefits to the suggested general guidelines and paths to yoga. But as you will see below, some of these have morphed into myths that seem to keep yoga exclusive only to those who follow very specific paths and keep all other seekers away. We must ask, why do some insist on portraying yoga as something to be done by the young, physically beautiful, fit and acrobatic?

How I discovered Yoga and You Can Too

Back in 2000, I was grieving the sudden death of my mother from a rare cancer, adjusting to moving across the country from New York to San Francisco. During that time, I had no permanent job or resources, and was dealing with other crises that lead to my physical, emotional and spiritual breakdown. I decided to try yoga as a stress management strategy. I practiced alone in my apartment because I didn’t have the money to go to a studio and didn’t want to expose my broken self to others.Slowly I realized and discovered that yoga was much more than physical poses.

At a certain point I became confused because I didn’t understand its philosophical or spiritual components very well. I learned through watching videos, reading books, and other literature the different ways to practice that would work for me. I’m pretty stubborn so I decided to do my own practice and customize it to fit my physical and financial limitations. It’s been more than a decade and I still consider myself to be in the beginning phases of my yoga exploration as an integral part of my life.I have also learned that yoga as practiced in the western world has taken in few meandering turns away from TRUTH.

I want to prevent others from feeling the discouragement I felt at times by exposing the myths and propaganda perpetrated by the shmogis and industries that have over-business-fied yoga. Many well meaning practitioners earnestly believe these myths and perpetuate them further exacerbating the issue. You may have completely different reasons and desires to explore yoga and every one’s path is individual. But if any of the myths below dissuaded you in the past, perhaps you can now return to what is your rightful place in the world of yoga.

Myths That Discourage the General Population From Practicing Yoga

Paying for Yoga–I believe in energy exchange and compensation for any goods and services. But you should be able to practice yoga even if you can’t afford it. There are some studios that allow you to pay what you can. As long as you can give something with honor and within your means you can have access to their yoga studio. This arrangement obviously works better than paying sky high prices. It is also possible to be a solitary practitioner. You can practice by yourself using various resources that are available and some are listed below. When your circumstances change you can then choose to try a studio that charges
Elusive and mysterious practices-Some individuals or groups try to cloak yoga in mystery rituals and jargon and that frightens many seekers away. Yoga brings so many benefits, physical, emotional and spiritual and like anything with so many opportunities, it should be open to anyone at any level. Yoga can be as simple as finding a place to sit for 5 minutes a day to be still or as complex you wish. The point is YOU choose not others.
You have to be thin, super flexible and sinewy-Yoga can be done by anyone of any age, size and physical condition. Yoga is more than just physical poses. So even when doing certain hand gestures called mudras, or simple breathing exercises, you are in essence doing yoga.
Convincing you to do yoga only ONE specific way-There are many types of postures, breathing techniques, meditation levels, philosophical depths that can be explored in yoga. But yoga is about life and it’s all in the balancing, yoking and going at your own pace. Different yogic practices today emphasize different things. Some focus on reaching enlightenment, another on mastering control over one’s mind and body, others on loving kindness, and various other focuses. So it is best to find what needs balancing in your life hence which type of yoga to begin exploring.
Insisting group yoga is superior to solitary practice– Why is group yoga emphasized? Be in a group if you so choose to but not because you think it is absolutely necessary or superior to practicing on your own. Yes it is imperative to know how to do certain poses correctly and to understand the philosophy and history. Many people who practice yoga in groups do indeed feel it is useful, helpful and a very positive. However doing group yoga is a way not the only way to practice yoga.
Gender-izing yoga-An illusion has been created that yoga practice is mostly for women. By featuring mostly woman in the media, magazines, and advertising, this myth is perpetuated. Yoga has been practiced for thousands of years by men, women and children of all ages. Sadly many men shy away from yoga feeling silly for even contemplating practicing it. Also men may fear feeling out of place going to classes which are female dominated. But that is not fair to anyone. Yoga is for all and all can benefit from it
Over-commercializing-Just one look at any yoga related material will quickly take the searcher to a world where s/he is drowned in specialty advertisement of yoga-specific clothing, jewelry, fancy props, philosophies, clubs, travel spots, retreats and events. But this unnecessarily monetizes a sacred practice. Many of these “things”, devices and such do have their benefits and place but the cost and placement is indeed suspect.
Insisting yoga be done with a guru-A guru is someone that has undergone the right of passage, so to speak, in a particular path in life. Someone who has ascended to a place of wisdom and hence the ability to lead others who are inexperienced and students into the same passage of growth and learning. But is it an absolute necessity? Likely not. Having a guru is very personal and only you will know if and when you want one.
Exotic retreats that are treated as requirements-Retreats are lovely and a nice way to get centered, relaxed, and rejuvenated. It is not a requirement for finding spiritual enlightenment. Hence it is not a fair or honest way to sell a very high priced luxury travel plan,
Quoting fancy pose names and philosophies in Sanskrit-Sometimes some people use fancy names, terms and philosophies to intimidate the average person from practicing yoga and diving deeper into its philosophies. Thanks to technology, the good old fashion library or book store you can translate most terms yourself. Even pronunciation has become a big hoopla. Just check with the original Sanskrit when possible or call it by its translated name. For example don’t worry of saying Tadasana, just remember it is also called Mountain Pose. With time it all comes together like any other language.
Featuring advanced poses as the ideal to attain to be a true practitioner-The truth is that one has to move within the limits of ones own body. Some believe, and I agree, in the idea that it is healthy to push ones self beyond what we believe to be our imitations. As long as we are careful and listen to what our body wants and needs, you will be living yoga.
Complicating the process needlessly with naming types of yoga practices and gurus associated with each.-There is a huge list of the different types of yoga you can practice. It can be very overwhelming. It is both interesting and beneficial to learn about the history of yoga, philosophy, branches, persons who are influential in the yoga community, etc. As long as you don’t let this determine whether you’ll practice at all or become snobbish once you do learn a specific way that works best to you. It all depends on what your goals are at any given point during your exploration of yoga.
Over-Sexualizing Yoga-One of the most interesting things that has happened to yoga is the over sexual-ization of it. Tantric yoga is very ancient and revered branch of yoga. It is also complex and interesting. But if you ask the average person or do a simple search on the internet, it is considered and treated like a sexual practice akin to the Kama Sutra. Sexuality is an integral aspect of Tantric yoga, as is breathing, meditation, right action, and so on. Sexuality is part of our humanity but doesn’t have to dominate it, otherwise we become unbalanced and fall into the myth trap.
Making it into competitive events-There is yet another movement to create yoga competitive events. These events would have persons competing for form, complexity, flexibility and all sorts of acrobatics. Perhaps it would be interesting and entertaining but I’m not sure it would be in the spirit of yoga’s intention, which is whole and abundant living,
Introducing circus type equipment-there seems to be a unlimited way in which yoga seems to develop and evolve. A lot of people use props, which is equipment to aid the practitioner in his/her ability to move into certain postures. But in a funny way, more “props” have been introduced and their function seems to be in the creating more of a circus-like atmosphere instead of aiding or expanding the yoga practice. That’s fine as long as it doesn’t discourage anyone from focusing on their own yoga process no matter how simple or complex that process may be.
Certification in Yoga- To be considered a yoga teacher, there is a certification process. That is quite different from being adept at yoga. Again, the ancients we read about today who brought us yoga didn’t go through the official certification process that exists today. But the process does exist and again has its benefits like ensuring postures are done correctly, knowing some of the philosophy, encouragement and guidance on certain issues. But ultimately when you see how much it costs to get certified, it is clear the real reason this certification process exists. I respect the time, money and energy certified practitioners have put into getting to being yoga teacher certified. But are they “the” way to yoga salvation? No YOU are. You decide that you want to find a way of living your life in a holistic, compassionate, balanced way and you are yogic. Only you can make yourself a yogi or yogini not a piece of paper of approval from an organization that is profiting from your money.

Taking Yoga Back

Now that you have read of some of the myths you can take control back and explore yoga to the extent that you wish. There is so much information available but weeding through the fluff will make the process easier. So if you purchase a magazine and go through several pages of ads on yoga wear, studios, retreats etc., you can still enjoy the essence of what yoga is meant to be in some of the articles included in the periodical. Sure you will find all kinds of writers subscribing to the myths, but you will know better. At least we have the freedom to look at the material and choose what works for us and what does not.

I find exploring yoga can be so enjoyable and there so many resources to learn. Sources of information on yoga include online streaming videos, books, yoga classes (there are free introductory or donation-based classes), Magazines, and Websites/blogs/newsletters.

I don’t claim to be a yoga master by far. However, I do know what I have learned throughout these years and that yoga is available to everyone and anyone who chooses to explore it with an open heart and open mind.

If we keep stay flexible in the guidelines instead of making them inaccessible, VIP only routes to enlightenment, then yoga remains in the spirit of what I think is its real purpose. That is, to serve as a gift to us and the path to liberation, truth and awakening. Whatever your reason is for exploring yoga, I believe you should have the freedom to pursue it in a way that is most compatible for you. As I like to say, life liberty and And Yoga for All.

For more information and resources check Working Things Out

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